At Primal, hunting is a family business. The Primal family encompasses literal flesh and blood, but it’s also a gathering of friends and colleagues from all walks of life. We welcome veteran hunters and curious non-hunters, outdoor enthusiasts and city dwellers, and anyone else who shares our interest in the art of hunting. Maybe you love to hunt, maybe you want to try, or maybe you’re just looking to learn. Whoever you are, you’ll be welcome here.
We believe that hunting is more than a hobby—it’s a journey of self-discovery. It’s a chance to get away from the daily grind, make memories with friends, immerse yourself in nature, and remind yourself of your place in the world. It’s the opportunity to become more self-sustainable, to contribute to a tradition as old as humanity, and to aid valuable conservation efforts so that tradition can last well into the future.
Our goal is to enhance the journeys of veteran hunters, and to help new hunters take their first steps. If you’re an old pro, we’ll give you the tools you need to make the most of your time and experience so you can have the kind of hunt that you want. If you’re a beginner, we’ll ease you in and keep you from getting overwhelmed. We want your hunts to be simple, comfortable, sustainable and, above all, memorable.
We’ve been in business since 2005, but we’re just getting started on our journey. We invite you to travel with us and show the world what it means to be Primal. Welcome to our family.